Strategic and results-driven Marketing Communications and Digital Strategy leader with 15+ years of experience delivering high-impact social media, digital marketing, and storytelling initiatives across higher education, nonprofit, healthcare, and public-sector organizations. I specialize in building platform-specific content strategies, managing social media and digital campaigns, and using analytics and performance data to drive continuous optimization. My work balances creative execution and data-informed strategy, ensuring every campaign supports organizational goals—whether that’s enrollment growth, donor engagement, brand trust, or community connection.